Create your own co-branded plant-based meal range with Soulara.
The Signature Chef Partnership Program invites chefs and food creators to co-create ready meals with full creative input on recipes, backed by Soulara’s production, logistics, and nationwide distribution.
It’s a performance-based partnership, with royalties paid per meal sold and your name front-and-centre across the range.
Why partner with Soulara?
This is an opportunity to turn your food philosophy into a ready meal range people can access across
Australia.
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Benefits
● Bring your food philosophy to a wider audience through a co-branded Soulara range.
● Shape the recipes with real creative input, not just promotion.
● Earn royalties on every meal sold through a performance-based partnership model.
● Launch nationally with Soulara’s production, fulfilment, and distribution support.
● Build your personal brand in a way that goes beyond one-off content collaborations. -
How the program works
1. Apply and share your profile, audience, and culinary background.
2. The Soulara team reviews fit, audience alignment, and location requirements.
3. Shortlisted creators meet with Soulara to explore concept, recipes, and launch potential.
4. Selected partners co-develop a signature ready meal range and earn royalties on sales. -
Who it’s for
The program is designed for creators with a clear point of view on food and an interest in building
something real with a brand partner.
● Chefs, recipe creators, and cooking influencers with an engaged audience.
● Creators with a strong food point of view, especially in plant-based, wellness, nutrition, or
accessible home cooking.
● People excited by product creation, not just content sponsorships. -
What Soulara brings to the partnership
● Product development and recipe translation for scale.
● Production support and quality control.
● Packaging and brand execution support.
● Logistics and nationwide distribution.
● Commercial structure with royalty-based earnings.
Apply for the Signature Chef
Partnership Program
Application Submitted!
The Soulara team will carefully review your application. If you're shortlisted, you'll be contacted about the next steps in the process.
Frequently asked questions
Do I need to be a professional chef?
Not necessarily. The program welcomes chefs, recipe developers, and food creators with a strong culinary point of view and an audience that aligns with Soulara.
Is this a paid sponsorship?
No. This is a performance-based partnership, with royalty earnings tied to meal sales.
Will I create the recipes myself?
Selected partners will have creative input into the recipe direction, with Soulara supporting production and scale-up.
What happens after I apply?
Applications are reviewed internally, and shortlisted applicants will be contacted for the next step.
Ready to bring your plant-based vision to more people?
Apply now to be considered for Soulara’s Signature Chef Partnership Program.